Good work. For years. Visible?
Great work for years. It’s fine to let people see that online.
Get in touch — no strings attachedA family business runs on something you can’t buy: a name people trust. Jobs come through referrals, regulars, the neighbor’s brother-in-law — and it’s worked that way for years. But anyone who gets a recommendation today checks it out first. The first move is toward the phone, the name gets googled. What shows up there decides whether the referral turns into a call, or whether someone gets suspicious because there’s nothing online, or just an abandoned site from 2014.
That’s exactly the job of your website: confirm the reputation you’ve built over years, instead of undermining it. Who’s behind the business, in the second or third generation? What do you do, and since when? Why do customers keep coming back? A family business website doesn’t sell loudly — it builds trust before the first word is even spoken. It shows real faces instead of stock photos, tells the story of the business, and makes clear within seconds that real people work here who stand behind their work.
With me, you get exactly what suits a family business: one steady point of contact instead of an agency where you’re talking to the fourth employee after three months. I build your website individually — no page builder, fast, responsive and low-barrier thanks to a built-in accessibility panel, so older regulars can navigate it easily too. GDPR-friendly with no tracking cookies and locally hosted fonts. For family businesses in Stuttgart and the region, from Esslingen to Ludwigsburg.
Sound familiar?
- Anyone googling your name finds only a directory listing, or a site made years ago that nobody has touched since.
- Your real strength — the same owner, the same promise, for decades — isn’t stated anywhere online, even though it’s your best sales pitch.
- The site is barely readable on a phone, and that’s exactly where referral-driven customers check first.
- The younger competitor looks fresher and bigger online, even though you do better work and have been in business longer.
What your new website will do
- Anyone who googles your business after a recommendation lands on a page that confirms the good impression — not a dead link.
- Your story and the people behind it become visible: exactly the trust that sets a family business apart from anonymous competitors.
- Clear and fast on a phone — where new customers check you out first, you make a strong impression.
- The built-in accessibility panel means longtime, older customers can use your site with no trouble.
Frequently asked questions
What does a website for our family business cost?
That depends on scope: how many pages do you need, which features should be included, and how much content — text, photos, company history — already exists? After a free initial conversation, you get an offer with a binding fixed price. So you know exactly what you’re getting and what it costs beforehand, with no hidden follow-up costs.
We’re not very tech-savvy. Will this get complicated?
No. You don’t need to know anything except your own trade. In the initial conversation, I ask what makes your business what it is, and translate that into text and structure. You always talk to the same point of contact — no jargon, no agency bureaucracy. If you want to change small things yourself later, I’ll show you how.
We barely have good photos of the business. Can we still do this?
Yes. Especially for family businesses, real photos of the owner, the team and the workshop are worth more than any stock photo. We’ll look together at what exists, what can easily be recreated, and where a few simple phone photos are already enough. I get the best out of whatever you have.
Is it even worth it if our jobs come through referrals anyway?
Especially then. Referrals and a website aren’t at odds — they complement each other. Anyone who gets you recommended checks the name online today before calling. A credible site turns that referral into a firm booking, instead of someone hesitating because there’s nothing convincing to find online.
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