A good logo doesn’t shout. It sticks.
Brand logos, hand-crafted in Stuttgart: researched, thought through, and worked out cleanly down to the last vector curve. No template, no generator, no guesswork.
Start a projectYour logo is the shortest possible summary of your company. It sits on the business card, the letterhead, the shop sign, and as a tiny favicon in the browser tab — and it has to be recognizable at a glance, everywhere. As a trained communication designer, I’ve been developing brand logos since 2016 for companies, sole traders and founders that need exactly that: clear, distinctive, memorable.
Of course, you can generate a logo in two minutes today. What you get, though, is decoration: no research into your industry or competitors, no certainty that someone else won’t show up tomorrow with nearly the same design — and often unresolved usage rights and files no print shop can actually work with. A brand logo is a decision for years. That takes craft: considered drafts, a trained eye, and clean vector artwork that still holds up at five millimeters wide.
That’s why, with me, you don’t end up with a single image but a complete brand package: vector files that scale losslessly from a pen to a building facade, every common file format for print and web, color and black-and-white variants — and clearly documented usage rights, so you know exactly what belongs to you. And if you need more than a logo, it can grow step by step into a full corporate design.
03 — Logo Design
What’s included
Custom brand logos that fit your company — clear, modern and memorable.
- Custom brand logos
- Built around your company
- Clear, modern, memorable
- For a strong first impression
How your project runs
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STEP 1
Free Initial Consultation
We talk about your company, your audience and your ideas — in person in Stuttgart, or over video. Afterward you get a fixed-price offer with a clearly defined scope.
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STEP 2
Research & Concept
I analyze your industry and your competitors: which marks, colors and shapes are already taken? From this, distinct design directions emerge that make your logo stand on its own instead of blending in.
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STEP 3
Draft Phase
You receive worked-out logo drafts with rationale — not twenty random options, but a few well-considered proposals. Together we decide which direction to pursue.
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STEP 4
Refinement & Final Artwork
The chosen draft is refined and cleanly rebuilt as vector artwork: precise curves, checked spacing, color variants, and a test at the smallest possible size.
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STEP 5
Handover
You get the complete file package for print and web, your exact color values, and clearly documented usage rights — ready to use everywhere, right away.
You don’t decide on a logo over the phone. Printed drafts side by side on a table, colors under real light, a direct conversation about interim versions — that simply works better in person. I work in Stuttgart, appointments are easy to arrange on short notice, distances are short — for businesses in Esslingen, Ludwigsburg or Böblingen too. And if you’d rather sort things out over video: that works just as well.
Frequently asked questions
What does a logo cost, and how long does it take?
That depends on scope: is a wordmark enough, or should a distinct symbol be developed too? How many design directions and revision rounds do you want? Do business cards or other stationery come with it? After a free initial conversation, you get a binding fixed-price offer. Timing depends mostly on the feedback rounds — the faster your feedback, the faster your logo.
What files do I get at the end?
Everything you’ll ever need: vector files (SVG, EPS, PDF) for print shops, signage and vehicle graphics, plus pixel formats (PNG, JPG) for your website and social media — each in color and in black and white. That makes you independent, and you’ll never have to ask for a file again. You’re welcome to anyway, of course.
Why not just generate a logo with AI or a template tool?
Because nobody checks whether the result actually fits you. Generators know neither your competitors nor your audience, often don’t deliver clean vector files, and leave the rights question wide open — who actually owns an AI-generated logo is legally murky. A hand-crafted logo is researched, designed exclusively for you, and cleanly settled by contract.
Who owns the rights to the finished logo?
Usage rights are documented in writing and transferred to you — you can use your logo anywhere: on print materials, your website, vehicles, or promotional items. No fine print, no monthly license fees, no unpleasant surprises.
I already have a logo — can you rework it?
Yes. A redesign is often the better choice when your logo is already established but looks dated or is no longer technically usable — say, because only a pixelated JPG survives. I modernize carefully, preserve recognition value, and cleanly rebuild the result as vector artwork.
How many drafts and revisions are included?
We define that together beforehand — the offer states clearly how many design directions and revision rounds are included. So you know exactly where you stand from the start. And if you end up needing more, we talk about it openly before any cost is incurred.
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