Power from the roof. Website from the stone age?
Your customers are thinking about the future. Is your website?
Get in touch — no strings attachedA solar system with battery storage isn’t a spur-of-the-moment inquiry for your customers — it’s a five-figure decision. They google, compare, request three quotes, and read reviews before the first phone call even happens. Your website plays a real role in exactly that comparison phase: come across as competent, transparent and approachable, and you land on the shortlist. Show a site from yesterday, and you’re out before the conversation starts.
On top of that, the field has gotten crowded. Reputable specialists now share space with pushy door-to-door sales crews and anonymous comparison platforms that resell leads. Your customers know this and are cautious. A website with real installation photos from Stuttgart and the region, clear information on solar, storage, heat pumps and EV charging, and one steady point of contact instead of a call center — that’s exactly what builds the trust that wins the job.
I build these websites individually, with no page builder, but fast, responsive and low-barrier. I’ve worked as a designer in Stuttgart since 2016 and know your time is better spent on the roof and in consultations than at a computer. That’s why I keep your side of the effort small: one conversation, a few installation photos, I handle the rest. That applies to businesses in Stuttgart and the surrounding area alike.
Sound familiar?
- The inquiry form only asks for name and phone number. Instead of qualified inquiries with roof orientation and power consumption, you get slips of paper you have to call through one by one.
- The website still talks about solar alone, while customers have long since been asking for storage, heat pumps and EV charging as a complete package. You look technically behind, even though you aren’t.
- Search “solar Stuttgart” and comparison platforms and national providers lead the results, collecting and reselling inquiries. The real local specialist shows up much further down.
- There isn’t a single photo of a finished installation. Anyone investing five figures wants to see what you’ve actually built — not just stock photos of shiny panels under a blue sky.
What your new website will do
- A well-designed inquiry form asks the important questions upfront: roof type, rough consumption, interest in storage or EV charging, optionally a roof photo. That means pre-qualified inquiries instead of plain callback requests.
- Dedicated pages for solar, battery storage, heat pumps and EV charging get you found for exactly the jobs you want to take on.
- A reference gallery of real installations from the region shows that qualified professionals work for you — not subcontractors from a comparison platform.
- You stand out clearly from pushy sales crews and lead sellers: one steady point of contact, clear information, real local roots in Stuttgart.
Frequently asked questions
What does a website for a solar or energy business cost?
That depends on scope: how many service pages do you need for solar, storage, heat pumps and EV charging, should there be a detailed inquiry form with photo upload, do you want a reference gallery or careers page? After a free initial conversation, you get a fixed price — no hidden items, no ongoing page-builder fees.
We already get enough inquiries through platforms. Why do we need our own website?
Platform leads are expensive, often go to several businesses at once, and don’t belong to you. Inquiries through your own website come directly to you, are better pre-qualified, and cost no per-contact commission. And every platform lead googles your name before signing anyway — deciding based on the first impression your site makes.
Should the website list specific prices or subsidy information?
Specific prices rarely, since every installation is different and fixed numbers go out of date fast. It makes more sense to be transparent about the process: consultation, planning, installation, commissioning. The site can point to the topic of subsidies without committing to programs or amounts that keep changing. That keeps you current without constantly having to touch the website.
Can you rework our existing website instead of building a new one?
Often, yes. For many solar businesses, the problem lies less in the content than in the technology, speed and mobile display. In those cases, it’s worth taking a clear-eyed look first at what can stay and what needs rebuilding. If the existing site no longer offers a solid foundation, a clean rebuild is more honest than patching an outdated one.
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