Tight frame. Loose online presence?
New windows, old website?
Get in touch — no strings attachedNew windows, old website? You earn your money replacing old windows, with front doors, roller shutters and insect screens — and increasingly with energy-efficient retrofits, where subsidies, U-values and burglary protection drive the buying decision. Your customers, mostly homeowners, aren’t sitting in a directory — they’re at the kitchen table with their phone. They compare two or three local specialists, look at what those businesses have already built, and message exactly one of them. Show up with a site from years ago, or none at all, and you’re out of the running before the first measurement appointment.
A website for window and door businesses needs to get specific. It should show what you work with — PVC, wood, wood-aluminum or aluminum, which glazing, which burglary protection — and what kind of jobs you’re the right fit for: retrofitting existing buildings, new builds with architects and developers, front doors, or service and maintenance. That means real before-and-after photos of renovated facades, clearly separated services, and an inquiry form that lets prospects attach a photo of their old windows and rough measurements right away. That way you know before the first appointment whether the drive to measure up is worth it — and filter out what doesn’t fit.
I’m Tobias Wachter, a designer from Stuttgart, and I’ve been building websites without a page builder since 2016 — individual, fast, responsive and low-barrier thanks to a built-in accessibility panel. GDPR-friendly with no tracking cookies and locally hosted fonts. You get one steady point of contact instead of an agency hotline, and your time stays where it belongs: on the job site, not at a computer. For businesses in Stuttgart and the region, including around Ludwigsburg.
Sound familiar?
- The reference gallery is a handful of dark phone photos — in a trade where appearance and clean finishing are the whole sales pitch.
- The site predates subsidy programs and triple glazing and is barely usable on mobile — exactly where homeowners research their retrofit.
- Nowhere does it say whether you only do new builds or also replace individual windows in older buildings — so the small three-window job calls, while the full facade renovation goes to a competitor.
- Search “window replacement Stuttgart” and national platforms and comparison sites lead the results — the local specialist shows up far below.
What your new website will do
- A fast reference gallery shows renovated facades and installed front doors at the quality you deliver — large images, short load time, even with weak signal on the job site.
- An inquiry form with photo upload: prospects attach photos of their old windows and rough measurements, and you can estimate the job before driving out to measure.
- Dedicated service pages for PVC, wood-aluminum, front doors or burglary protection get you found for the jobs you actually want.
- Local visibility: the site is technically built so Google takes it seriously for searches like “window installer Stuttgart” — with no commission to lead-generation platforms.
Frequently asked questions
What does a website for my window and door business cost?
That depends on scope: how many service pages do you need, how large should the reference gallery be, do you want extras like an inquiry form with photo upload or a careers page? After a free initial conversation, you get a fixed price — no hidden items, no ongoing page-builder fees.
We barely have usable photos of installed windows and doors. Can we still do this?
Yes. We start with what you have, and I’ll tell you which shots are worth it — a finished renovated facade, a new front door, a before-and-after. Your installers can grab those on their phones as they go. Real photos from your projects come across as more credible than purchased stock photos anyway.
Can prospects send measurements and photos of their old windows through the website?
Yes. A well-designed inquiry form captures photos, rough measurements, and material and glazing preferences. That way you know what you’re dealing with before the first measurement visit, and can filter out inquiries that don’t fit your business. If you already use job-management software, I can link to it on request; deeper integrations would be a separate software project.
We get jobs through referrals and comparison platforms — why do we need our own website?
Anyone who gets your name recommended googles it before calling — and decides in seconds whether the impression matches the recommendation. Platforms, on the other hand, take a cut of every job, and the customer ultimately belongs to the platform, not you. Your own website works alongside that: referrals get checked online, and new inquiries reach you directly with no commission owed.
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